Back with her second album, Chelsea Jade embarks on a turbulent exploration of self and love (or like). This latest compilation of tracks suits a rainy and reflective mood… perfect for plunging into the winter months. As the title of the album would suggest, the sound is largely gentle and sweet, with some tracks for dancing and some for swaying. Jade plays with darker themes too, digging into what actually lies in a ‘soft spot’; the vulnerabilities, the desires, the loneliness.
The visual imaginings of the album are also thrilling. Usually lo-fi, the music videos weave similar aesthetics around each track, Jade creates a distinct look through line drawings, image manipulation, and cheeky practical effects. For ‘Best Behaviour’, Jade partners with beloved comedian Rose Matafeo to monkey around in a hotel room with playful lighting tricks. These videos seem to amplify the comedic tones in the album, creating more dimension to every listen.
Soft Spot is charmingly self-aware, and plays with interesting production to create intense, sometimes overwhelming texture. It’s a treat, and an exciting furthering of Jade’s expertise.
Jade serves up some excellent, sad, sweet, and danceable indie pop.