Gaming Corporations raise millions in humanitarian aid for Ukraine.
The need for humanitarian aid to Ukrainian citizens amidst Russia’s invasion of Ukraine remains high, and companies within the gaming industry have raised over US$100 million in donation funds.
As of the 28th March, Epic Games raised over US$70 million for humanitarian relief, the largest corporate donor in the industry. Profits were gained through Fortnite, where all profits gained from DLC purchases went directly to relief charities from the 20th March to the 3rd April.
Humble Bundle’s “Stand With Ukraine” bundle has contributed the second largest donation funds since March 18th, which includes over 120 games and software. 100% of the profits are donated to relief efforts in Ukraine and has raised over US$20 million in funds.
Second-year undergraduate student, Daniel, told Craccum that “Video games are a super common hobby for students, and it’s a fast-moving market where you’re consuming their content and DLC all the time. It’s nice to feel like for once you’re not just funding a huge corporation who doesn’t care about the world.”
These actions can equate to more than just the money and creates a chain-reaction for charitable donations. Third-year undergraduate student Jarod said, “Seeing companies like this donate inspires other people to [donate]. People who buy games from the same creators often have a lot of respect for these companies, and if they see people they respect donating, they’re more likely to follow their lead.”
Additional measures have been taken by companies against Russia, with companies such as Sony, Microsoft, and Nintendo all temporarily halting sales to Russia. Other companies, such as Remedy Entertainment, are providing monetary and welfare support to employees who reside in Ukraine. They are also providing support for Russian employees who Remedy Entertainment says in a public statement “are appalled by this brutal war”.